How the Travel Industry Is Responding to the Coronavirus Pandemic

If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry, then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic.

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Bad news travels fast.

So, you don’t need to be Captain Obvious to realize that it will take “a while” before the travel business begins to recover.

As a matter of fact, even the Hotels.com mascot is going to be socially distancing for “a while.” And you should, too.

So, Just How Long Is a While?

The bi-weekly newsletter, which is written by current or former employees of the Lufthansa Innovation Hub, ran an unconventional data analysis that managers and directors in SEO, PPC, content marketing, or social media marketing, as well as executives in digital marketing, will want to read for themselves. Read More At https://www.searchenginejournal.com/coronavirus-pandemic-impact-travel-industry/358128/?ver=358128X2 Original Source Of Blog Content.

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond.

Artificial intelligence will continue to evolve

Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now catching early glimpses into how artificial intelligence will dominate SEO in the coming years.

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The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October. For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search. Read More At https://moz.com/blog/seo-trends-2020-and-beyond source of Blog content.

Coronavirus Impact On Google Ads And Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment.

According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned off it’s advertising altogether.

Why is Amazon Virtually Cancelling Google Ads?

It appears that Amazon may be responding to changing trends in consumer spending due to the Covid-19 pandemic.

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Amazon has reported a surge in buying that has necessitated hiring an additional 100,000 workers to meet the demand. Read More At https://www.searchenginejournal.com/coronavirus-online-trends/355618/#close original source of Blog content.

How To Choose The Right SEO Company For Your Business

This is very difficult to know that which company can get you the result that you need. But with some easy ways, you can typically figure out a list of companies, where you can contact. To help in narrowing your search, here are five tips to find a good Digital Marketing Agency in Delhi India right for your business.

Clearly define your SEO goals

For finding out the right team for the job, you need to first figure out that for which areas you want to improve your online presence. In that case, you may need a whole new website or you may just need SEO. If you are not sure about the areas where you need to improve, then get a digital marketing analysis done from Digital Marketing Agency in Delhi India. A good agency will help you here to prove which areas are beneficial to focus on.

Find an SEO company that tracks your data

To get the best solution for your unique business, you may want to use an SEO Agency in India that can track and measure all of your company data. It may include phone calls, contact forms, site visits, click through rates and more. For choosing the right business strategy, this is important to make decisions based off of results and not gut instinct.

Don't forget to collect SEO company reviews, case studies and testimonials

You can find a reputable agency by reading their online reviews and testimonials. You will find these reviews by exploring the company's site or searching for them on sites like Google. For detail information, you can request case studies from the agency by calling them or by submitting a form online. This is the great way to see what the agency is capable of. A reputable agency can also provide you their current client list or previous client list so that you can speak with them about their own experience and level of satisfaction.

Schedule a consultation

A good SEO Agency in Delhi will always be happy to pull up some research on your industry and help you to walk through some strategies they have used on past clients. A consultation will help you get a feel for the type of people on their team and their level of passion and creativity. This is also important to build a trusting relationship with the SEO agency, so don't forget to use this opportunity to see how well you connect. This is the perfect time to ask them specific questions about their need.

Define your SEO budget

Before you get invested in a service that you can't afford, you should plan out your budget ahead of time. Otherwise you may have to face problems in future regarding this budget. Set up a meeting with your selected SEO company and then discuss about your budget before paying them.

These all are the steps that will help you to choose the right SEO company. So make these steps and get the best SEO services from your area.